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Here are the 6 key shifts that will determine the success of luxury players in the post-COVID era.1Opacity to transparencyWith consumers’ growing concern about the environment, fair trade practices and sustainable resourcing, luxury companies should ensure transparency and visibility in the entire supply chain, right from the procurement of the raw material to delivery of the final product to the consumer. Luxury brands such as LVMH are embracing blockchain technology to trace luxury goods supply chain. Such technologies will help in gaining consumer confidence and trust by bringing awareness about the authenticity of the product.parimatch owner open url:j158.cc“thredUP’s Resale-as-a-Service platform was built with consumers and retailers in mind,” said James Reinhart, Co-Founder and CEO of thredUP. “After spending the past decade building the backbone of resale on the internet, we are thrilled to partner with the iconic brands in the Gap Inc. portfolio to deliver a convenient, responsible clean out service to their customers. By working together we can pave the way for a more circular fashion future.”parimatch owner open url:j158.ccHe, however, is hopeful that the change in FDI norms of local sourcing among other steps by the government would help the business environment improve.open url:j158.cc
Danish fashion group Bestseller has expanded its portfolio with the launch of an affordable brand called Produkt. The brand is especially aimed at India’s Millennial population.parimatch owner open url:j158.ccYes, product is the lifeblood of any company. Without them, the firm withers on the vine and either dies or is absorbed by another firm. Good product also needs to be backed with an efficient marketing campaign which creates a demand for the product.parimatch owner open url:j158.ccTo launch their Autumn/Winter ‘18 Triaction – a collection by Triumph – took a digital approach through the launch of an online campaign ‘Team Triaction’, featuring four inspiring women, undertaking a fitness challenges to test both mind and body.open url:j158.cc
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Here are the 6 key shifts that will determine the success of luxury players in the post-COVID era.1Opacity to transparencyWith consumers’ growing concern about the environment, fair trade practices and sustainable resourcing, luxury companies should ensure transparency and visibility in the entire supply chain, right from the procurement of the raw material to delivery of the final product to the consumer. Luxury brands such as LVMH are embracing blockchain technology to trace luxury goods supply chain. Such technologies will help in gaining consumer confidence and trust by bringing awareness about the authenticity of the product.parimatch owner open url:j158.cc“thredUP’s Resale-as-a-Service platform was built with consumers and retailers in mind,” said James Reinhart, Co-Founder and CEO of thredUP. “After spending the past decade building the backbone of resale on the internet, we are thrilled to partner with the iconic brands in the Gap Inc. portfolio to deliver a convenient, responsible clean out service to their customers. By working together we can pave the way for a more circular fashion future.”parimatch owner open url:j158.ccHe, however, is hopeful that the change in FDI norms of local sourcing among other steps by the government would help the business environment improve.open url:j158.cc
Danish fashion group Bestseller has expanded its portfolio with the launch of an affordable brand called Produkt. The brand is especially aimed at India’s Millennial population.parimatch owner open url:j158.ccYes, product is the lifeblood of any company. Without them, the firm withers on the vine and either dies or is absorbed by another firm. Good product also needs to be backed with an efficient marketing campaign which creates a demand for the product.parimatch owner open url:j158.ccTo launch their Autumn/Winter ‘18 Triaction – a collection by Triumph – took a digital approach through the launch of an online campaign ‘Team Triaction’, featuring four inspiring women, undertaking a fitness challenges to test both mind and body.open url:j158.cc
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